Most SEO content tells you what to fix. We write about why it matters and what to do about it.
This blog covers the thinking behind DadSEO — from the Strategy Kernel framework that powers our audits, to hands-on guides for reading Google Search Console data like a strategist. Every post is written by our founder and grounded in real data patterns we see across hundreds of site audits. Whether you're a solo founder trying to grow organic traffic or an agency lead managing multiple clients, you'll find actionable frameworks here — not generic advice.
Frameworks for turning SEO data into actionable strategy
Topical authority is a site's demonstrated expertise on a subject through comprehensive, interconnected content. Google rewards it with higher rankings because it signals trustworthiness and depth.
Most SEO audits give checklists and scores. A strategic audit gives diagnosis, then prioritizes high-impact fixes that actually improve traffic and revenue.
I applied Richard Rumelt's Strategy Kernel to SEO: Diagnosis, Guiding Policy, and Coherent Actions. Here's how it works and how to apply it.
Getting the most from your search performance data
Google Search Console deletes search performance data after 16 months. Learn what gets removed, how the rolling window works, and how to preserve your history.
Learn where to find Insights, Performance, URL Inspection, Pages, and Links in Google Search Console, plus the core sections to check weekly.
Google deletes search performance data after 16 months with no recovery. Learn why this retention limit exists and how to preserve your data history.
Google Search Console keeps only 16 months of performance data. Learn 3 ways to export and preserve your history before older data is deleted forever.
Learn to read Google Search Console data like a strategist. Use 5 patterns to find ranking opportunities, CTR issues, and content gaps from 16 months of data.